The Markets Institute has identified a new business and consumer buying behavior that kill deals, transactions and trends through rapid sequences of hype, high levels of hope, disillusionment, and abandonment. The Markets Institute calls this the “hype-hope-heap” cycle. We call these cycles "Microbubbles."
 
Microbubbles are fueled in social networks and through social media, as well as instant communications, numerous agile competitors, and many current product-service design, advertising, PR and sales tactics.

Failure to adjust strategies to prevent Microbubbles will lead to losses in the hundreds of billions of dollars throughout our economy.

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The Markets Institute is the only private, nonprofit research institution dedicated to the study of global market convergence, complexity and interdependency evolution.

The Institute provides actionable analysis of how challenges that evolution is creating can be addressed.

An independent unit of Moddition, Inc., the Institute utilizes Moddition's massive proprietary databases and collections to identify significant issues and trends that affect commerce and the economy.


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